Free tools
Free tools for your next idea
No signup, no credit card. Each one takes seconds and gives you something you can use right away.
Free idea snapshot
Strengths, honest risks, name and tagline ideas, and a starter color palette — from one sentence.
Try it freeBusiness name generator
10+ name ideas with matching taglines, across descriptive, invented, playful, and premium styles.
Try it freeColor palette generator
Three intentional brand color palettes with hex codes and a role label for every color.
Try it freeWhat these tools are for
Each one handles a single decision in shaping an early idea — whether it's worth pursuing, what to call it, and what it should look like — with no account and no commitment. Use just the one you need, or work through all three in order.
Which tool should I use?
- 1. Start with the idea snapshot to pressure-test the concept — strengths, honest risks, plus starter name and tagline ideas before you invest more time.
- 2. Once you know your angle, try the business name generator — it works best when you can describe the specific niche and audience, not just a general industry.
- 3. Once you have a name, run the color palette generator — it builds palettes around your business and vibe instead of handing you generic swatches.